Clients of our Premium Service have an instant global Trend Department at their fingertips. This trend is fragmenting the consumer base further, as each age cohort follows a different debarkation and migration pattern. Prior to the 2020 Presidential Election, consumers stated that they would significantly raise or lower their holiday spending depending on its outcome. 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Integrate with the most trusted API for Amazon insights. Explore changes in consumer buying behavior in the U.S. in an increasingly digital era and as the COVID-19 pandemic continues to affect the global economy. The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape. It is one of a powerful Marketing method and framework that helps a company to understand the consumer trend and launch successful consumer-facing innovations to gain more potential customers. The consumers of today are savvier than older generations, and many spend a lot of time researching new products or industries on social media platforms. Many are still unemployed. The end-of-year shopping season drives critical sales for many businesses — but 2020 could be an underwhelming one. What is Consumer Trend Canvas? Try Jungle Scout risk-free for 14 days with our money-back guarantee, *Based on a survey of 1,046 active Amazon Sellers. October 19, 2020 12:04 am by Funeral Director Daily Views: 199. For example, the recent trend of consumers is towards environment friendliness and healthy food. By submitting this form, you agree to receive promotional messages from Jungle Scout about its products and services. 2020 will be a big year for the auto industry, not least because of increasing anxiety around climate change and the disruption Brexit could cause. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Over the Thanksgiving weekend, for example, social media drove one out of 10 visits to retail websites, a 17 percent YoY increase. New tech. Most people don’t feel that the economy has changed until months later. Based on the consumer behavior, McDonald’s brought healthy food options. From new meat alternatives, to software for a thriving home life, to new models for education, there’s no shortage of … The … Â© 2020 Forbes Media LLC. Synonym Discussion of trend. I am a Partner at Maven Ventures, an early-stage venture fund where I invest in emerging technology and software startups that can reach millions of people everyday and make their lives better. This eight-part series looks at what consumer, market and industry insights will have the biggest impact. For every category of product consumers buy online, the majority prefer to buy it on Amazon than another online store. New Delhi: The biggest consumption trend for fast moving consumer goods companies will be the surge in shopping on e-commerce platforms in the coming year, while consumers will continue to remain cautious about shopping at physical stores, top Indian and global executives representing the sector said at the CII - FMCG summit on Wednesday. Consumer spending is down — and could stay down through the 2020 holiday season. 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